UPDATE Relaunches With New Co-Founder Kim Kardashian, Ushering In the Next Generation of Science-Based Energy
UPDATE, the company pioneering paraxanthine-powered energy, announces a major brand relaunch in partnership with entrepreneur and cultural innovator Kim Kardashian, who joins as co-founder to help redefine what modern energy should feel like. Bringing her expertise in brand building, product design, and consumer insight, Kardashian is helping shape the next generation of science-based energy for the mass market. The relaunch also comes as UPDATE prepares for one of Walmart’s largest beverage rollouts to date, with more than 4,000 stores set to carry the brand beginning March 1, 2026 with additional SKUs expanding throughout the year.
