Articles from Fit:match

After months of training, marathon runners know their pace, mileage and target finish time. Hospital for Special Surgery (HSS) and Fit:match, the AI body intelligence platform, are collaborating to help them see another dimension of their preparation: their body composition.

FIT:MATCH, the digital twin platform, announced today the launch of its award-winning bra fitting experience in select Macy’s stores this holiday season. The technology gives shoppers the opportunity to get scanned and then, within seconds, matched to their best-fitting bras based on their exact body shape.

FIT:MATCH, a B2B platform that enables apparel brands to match their customers with the best-fitting products, today announced it has partnered with Savage X Fenty to launch its first-to-market, patented body shape technology. The brand has recently closed a strategic investment in FIT:MATCH to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilizing body shape data rather than just standard measurements. The technology will be launched in Savage X Fenty’s first US store, opening in Las Vegas in January, and then will be rolled out to all Savage X Fenty customers across channels this year.